Case study Coursework Example | Topics and Well Written Essays - 250 words - 2

Case study - Coursework Example Coffee profits are visualized as the only strategy to acquire an outside world to obtain financial resources in realizing the vision of buying a ranch for the monastery. A potential competitive advantage for the Monk Coffee is observable despite the challenges posed by the cloistered monastic environment. Such is founded on the market niche of serving Catholics around the world and to maximize coffee production. The MCCs business model involves the external purchase of organic coffee beans from a broker with an associated premium price for daily fluctuations. Considering the ability of the Mystic Monk Coffees strategy to increase the income earned on an hourly basis tremendously, such a strategy is a money-maker strategy but entirely used for the monastery. The profit formula is an 11% of the revenues. A rich customer value proposition is based on quality when serving the coffee clubs and the wholesalers. The free labour that is not profit oriented and without taxes coupled with roasting coffee in the monastery are reliable resources for creating customer value (Faggioli, 2014). I would recommend that Father Daniel obtains part time help in the operations of the monasterys coffee to maximize the returns. The goals and objectives must be altered to become measurable, timely and precise to define and achieve the long-term direction and vision. The approach to the strategy and the strategy have no problem since they are aligned with the overall mission of the Carmelites. Purchasing a new roaster is highly recommended to increase the

Film (movie) analysis paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Film (movie) analysis paper - Essay Example As a designer, am responsible for the visual concept of a movie, a theater production or a television program. I realize a design style for sets, graphic, location, lighting, camera angle, costumes and carefully work with the film producer and director. One of the concepts used my designer is appointing and managing an art department, which includes construction and design team. A strong partnership is formed with a particular director with whom I work closely with. Designers tend to specialize in theater, television or film although there may be some overlap. In a case of a theater, production designers are also referred to us set designers or stage. As a production designer, my main work is to market my skills and experience, briefing and making contacts with agents. Some of the activities that am involved with include: reading scripts to identify a theme indicating a particular visual style. Analyzing a production brief that might be a written one or oral. Monitoring and planning design budget. Coming up with design ideas, make-ups, and costume design. During my childhood, I used to love new ideas and new things; a factor that is helping me in design production. Production design in shall we dance film is of a high quality. The choices of costumes use are in agreement with the theme of the movie. A good example is the dancing costume worn by the dancers in the movie. Graphic design is problem-solving through the use of image, space and visual communication. Being a graphic designer, one works under the directors supervision. One of the major responsibilities of a graphic designer is to ensure quality production of art, production of art assets and page layout in accordance with design documentation. Another work of a graphic designer is to understand the brand or a product and come up with art brief. Graphic design under a tight schedule and are supposed to deliver on the set deadlines. During my childhood, I was greatly

Risk Management In Mental Health Care Essay Example | Topics and Well Written Essays - 1750 words

Risk Management In Mental Health Care - Essay Example Biological etiology has been proven for some major psychoses, insurance coverage is more readily available, and treatment fits the "medical model". But the distinction is not clear-cut; much psychological suffering and disability is not due to major mental illness but to psychological or physical stress and trauma. Furthermore, health, not only disease, is the proper concern of physicians"(Lundberg 3: 1998). The changing behaviour of the society is imposing on professionals that their services are not up to the mark, further they might not have found the root causes of why a certain behaviour is proving to be dangerous for the public. The healthcare business itself is becoming more risky and the increasing competition among the professionals and the increasing population with change in attitude is also creating problems for the professionals to understand the root causes. The mental health users have been in danger from the early 1990s. As the policies of assessing mental risk have been changed and are considered more important since they have the direct concern with the life of other humans. Therefore the professionals are more precise about the mental heath risks. ... es really hard for the professionals at times to identify what might have caused a person to take such actions, for instance a person is knowingly a dangerous one to others and have been into some serious fights with other people, but it might be as a result of some defending as he might have been attacked first by others. Other prevailing issues might be related to suicidal attempts as the person might have received some abuse in the childhood. The art of professional is to hide the details from the individual or service users about the fact that they are being treated as patients. However, it becomes so easy for the professionals to understand the situation and talk to the service users when they know the other person very well and know about the good and bad qualities of those individuals, close relationships can be very helpful in assisting the professionals. It is better not to let the individuals feel the fact that they are in a study about the risk to other people as the behaviour suddenly changes in that sense. While if we would let the users know about the situation then it can also create some trust between both the people and then it is a different situation, it is although hard to predict about what could make the user more familiar and honest while answering. As a legal regulation, it is the right of the service user to have accurate information about his/her behaviour. Risk should be identified accurately as it s over-estimation can make the service user more threatening to other people while under estimation can show the professional's dishonesty. People function in an environment that is complex, uncertain, and hazardous. Cognitive, emotional, and behavioral responses determine the success of interactions with the surroundings. When faced with

High School Essay Example for Free

High School Essay 0 year i was born on 1998/7/5, in shanghai, china. 9 month i learned how to walk. 3 years old my first day of kindergarten. i cried but i also met a lot of cool kids. i learned to read. 4 years old i started to dance and i love dancing. 7 years old i went to elementary school and i was very exciting. i played violin for one year and then i quit. 9 years old lost my first tooth, im scared. 10 years old i got a first C in my life. rode my bicycle. 12 years old I went to a good middle school, and most people are very good at study. i felt im so lonely and tired. But after 2 weeks, i made a lot of friends and i love my life in my high school. my feet hurt, my doctor told me that i cant dance anymore, play any spots or P. E. class. 13 years old i moved to america because i got a bad score in my middle school. my parents think that i cant get into a good high school in china. most my classmates cried, i cried. i really missed them went i first came to here. but after few days, i adjusted my new life and i like my new school taylor middle school. however, i still miss my family members in shanghai and my friends. i still contact them. i also took a lot of classes after school to improve my english. 14 years old i became a eighth grader, i felt im so mature. i learned a lot from this year. i started to play guitar. 15 years old i went to mils high school. i got a good grade. 19 years old i went to UC berkeley. i met my boyfriend. had a good time in UC berkely. 24 years old graduated from UC berkeley, became a good psychologist. 26 years old i got married, have a good life. 27 years old got a lot of money and had my first child. 32 years old got my second child. 70 years old i got stomach cancer. 82 years old i died from gastric cancer, i donated my organs.

Classifying Humans into Absolute Categories Essay Example for Free

Classifying Humans into Absolute Categories Essay There are three basic ways in which people have tried to classify people to real biological differences, instead of cultural differences, in the past. The first is the ‘typological model’. This model classifies people into geographical groups, on selected common characters. The second model is the ‘populational model, which classifies people on the basis of exclusive mating with each other, over a long period of time. The last model is the ‘clinical model’. This model looks at the inherited characteristics of a group, which change over time and is different from the changes in other geographic areas; the distribution of these characteristics (Ellison Goodman). All three models fail to do the job. The typological model is erroneous because of the fact that some racial characteristics are found in different groups. The populational model fails because of the fact that people do not limit their breeding to small areas. The clinical model is undermined by the fact that some human groups migrate and the therefore discontinuity of the typical characteristic, and by the fact that there are not so many small communities left on the world anymore. Scientists now agree on this, they understand that classifying humans, based on any specific model, would be arbitrary. Scientists now just use the classifications as a tool to organize the data. The number of racial groups that are ‘discovered’ depend on the number of characteristics researched. Therefore, all research methods are relative, and the classifications change when the sets of characteristics (or the research topic) change. Biological anthropology describes the nature of human variations through focusing on the biological aspects. This researches the human as biological organism, the behaviour of primates and the human evolution. The most important research is done through research of the genetic patterns and the connections between different populations over the whole world. Anthropologists can also compare historic gene material with modern ones. All these techniques might contribute to a definitive evidence of our origin and the way people populated the earth. References Ellison,G. A. H. Goodman. The Nature of Differences. Science, Society and Human Biology. Boca Raton, FL, CRC Press, 2006.

Tescos Entry into China

Tescos Entry into China 1.0 Introduction Tesco is the largest UK retailer and it operating their business in the Europe and Asia. In this project it also discussed about Tesco enter to the China market. This project is divided into two parts, which is task 1 and task 2. Task 1 is discussed about the internal and external influences. Internal influences involve training and development, organization structure, leadership and product and services. Moreover, external influence includes PEST analysis and Porters Five Forces. Follow the task 2 is discussed about global political change influences on policies and decision-making and the effectiveness of Tesco. Lastly, is discussed about the improvement of Tesco. 1.1 Background of company Tesco is the largest retailer in the UK and is the third largest retailer in the world. Tesco operation in 14 countries and have 470,000 employees in the worlds. (Tesco corporate responsibility report, 2009) Tesco establish in 1932 by Jack Cohen in the UK. In 1974, Tesco open the first petrol station. In 2000, Tesco.com is established and Tesco sell the product through the internet. (Tesco plc, 2009) Now Tesco has become a successful online retailer. Tesco provide a lot of products and services to the customers such as food product, non-food product, finance services, insurances services, mobile services and so on. According to Gary Bowerman (2007), Tesco enter into China in 2004 by joint venture with a Chinese business partners which is called Ting Hsin. Nowadays, Tesco has 70 stores in China. (Tesco corporate responsibility report, 2009) 2.0 Internal Influences 2.1 Training and development Training and development * Establish Tesco Academy * Provide training to employees and managers * Examples: 1) Introduction training one day long training new employee must participate in this training (Laszlo Gulyas, n.d.) 2) Multi skills training learn different skills in the different position (Laszlo Gulyas, n.d.) 3) Technical training learn about technical capability in the organization (Tesco Plc, 2010) 4) Behavioral training learn about team work, communication and personality development ( Tesco Plc, 2010) 5) Other training Examples: elevator-operator training, hygiene training, barrowman training, inventory training and so on. (Laszlo Gulyas, n.d.) * Also got provide personal development plan * Employees will works across different areas of stores, to learn different skills and get more experiences * Using 360-degree appraisal (The Times 100, 2010) Table 2.1: Training and development 2.1.1Responses on the training and development Tesco provide a good training and development to their employees. Tesco establish a Tesco Academy for their employees to training. It also provides a lot of program for employees to join such as higher education program is to help employees to get the certifications. Through the training, it improves work efficiency of each employee. Besides that, Tesco using 360-degree appraisal, to make sure the training provided to the employees is efficient. The training provide by Tesco is not only for improved the present job it also for employees to prepare for their future job. Tesco can become a largest UK retailer because they have a group of efficient employees. 2.2 Organization Structure Organization Structure * Decentralized structure (Hedgehog, n.d.) * Hierarchical structure- is very easy to understand the structure -simple structure let employee easily to see who is in charge in each department (Hedgehog, n.d.) * Provide six works level to the employees (The Times 100, 2010) Table 2.2: Organization structure 2.2.1 Responses on the organization structure Tesco is a decentralized structure company. The decentralized structure are very effective because is able for store manager to make the decision. An example, the store manager is more understand the environment working; they can make an effective decision rather than top manager. Next, provide an opportunity for store manager to make decision is also a motivation for employee to work. Decentralized structure also can decrease red tape problem in Tesco. The hierarchical structure shows a very clear and the employees are easily to see who is in charge person. Besides that, there are six work levels in the Tesco. Each level requires specific skills from the employees. The purpose of this six work levels is want the employees to understand what kinds of skills they need. Tesco provide a very clear structure for employees to know what they should do in organization. Employees more understand their roles it can help to improve their works efficiency. A good and clear organization structur e can help Tesco growth rapidly. 2.3 Leadership Leadership  · Sir Terry Leahy, CEO at Tesco * He is a marketing genius, clear thinker and good listener * Global recession, sales of Tesco still growth * Tesco employee said that, he is a good boss to work for. He give reward to the employee who performance well. * The Tesco employee said that, â€Å" he never loses his temper or raises his voice† * Sir Terry Leahy says: â€Å"I believe a lot in people. I believe a lot in the potential of people. So, I have never lost that belief that people are capable of incredible things if you give them the confidence and opportunity†. ( Paul Vallely, 2009) * He chosen as Britains â€Å"Business Leader of the Year† in 2003 * He selected as most admired business leader by Management Today in 2005 * He selected as the most influential non-elected person in Britain in 2007 (Lancaster University, 2008) Table 2.3: Leadership 2.3.1 Responses on the leadership Sir Terry Leahy is a CEO of Tesco. The main reason Tesco can become the third largest food retailer in the whole world is because Tesco has a good leader. Sir Terry Leahy is a good business leader. Sir Terry Leahy is a good business leader, he was very power on promote potential employee. He believe that every person have their own strength, just waiting an opportunity for them to performance. Furthermore, he is a friendly person. He does not think he is a CEO; he will take lunch with colleague in the Tesco canteen. Next, when he goes to watch the football he does not sit in the director place, he will sit with the football fans. (Paul Vallely, 2009) He is a high EQ person; he does not lose his temper to their employees. According to the Douglas McGregor Theory X and Theory Y, Sir Terry Leahy is a theory Y manager. Theory Y manager believe that employee in the right conditions will be work hard and also will increase the output. (Richard M. Hodgetts, et al., 2006, p.g399) By and larg e, leader is an important role in the company, it can influencing a company activities and employees performance. A good leader can lead a company to achieve a goal. Tesco can become successful is because they have a smart leader. 2.4 Product and services Product and services  · Food product: vegetables, fish, canned goods and etc.  · Non-food product: clothing, electronic product, stationery and so on.  · Electronic product produced by Tesco- Technika * Banking services- Tesco Bank * Insurances services, mobile services, petrol station, online sales and etc. * Tesco Clubcard (Wikepedia, 2010) Table 2.4: Product and services 2.4.1 Responses on the product and services Tesco sells a lot of food product, non-food product and services to the consumers. Tesco Clubcard is one of the services provide by Tesco to retain and attract customers. Tesco Clubcard holders can get the points when they purchase in Tesco. After collect enough points, consumers can use these points to exchange the Tesco voucher. In addition that, Tesco also sell the product through the internet, all the products are available on the internet in 24 hours. Tesco not only just focus on sells food products, it also has many other business such as banking, insurances, mobile services and so on. Although global recession but the sales of Tesco still increase because consumers are satisfied the product and services provide by Tesco. 3.0 External influences 3.1 PEST Analysis PEST analysis are stands for political, economic, social-cultural and technology. PEST analysis is used to look at the environment before start the business. In the following part, I will use PEST analysis to analyze the China market. 3.1.1 Political Political * China is a totalitarian government * In 17 September 2001, China has entered to World Trade Organization (WTO) (World Trade Organization, 2001) * China have a serious problem on human right issues -Death penalty, in 2008, China has the highest number of death penalty which is 1718 (Amnesty International, 2009) -One child policy-according to BBC News (2000), China introduces one-child policy to control population. * China has serious problem on corruption -According to the Global Competitiveness report (2009), the corruption problem rank numbers six in the China. -China gets 3.6 points, which 0 represent the most corrupt country. (Transparency International, 2009) Table 3.1.1: Political 3.1.1.1. Responses on the political China has inefficient government bureaucracy, it create red tape and corruption problem. A country has a serious corruption incident will affect poverty and income inequality by reducing economic growth and investors will lose of interest invest in the country. Red tape also effect all the process cannot run smoothly and every decision need to take a long time to getting approval. In the 21st century, government should respect the human right and must reduce the death penalty without conviction. As conclude, China government should reorganize the bureaucracy then the country will become more developed and prosperous. 3.1.2 Economic Economic * China economic growth rapidly * China every year increasing in Gross Domestic Product (GDP) * In 2007, the GDP of China was 33,535.3 billion yuan and raise 8.7 over the 2008. The GDP, 2005-2009 graphs shows it in appendix. (National Bureau of Statistics of China, 2010) * 779.95 million people employed in China, 5.15 million more than 2008. (National Bureau of Statistics of China, 2010) * Net income per capital of China urban raised 9.8% than 2008 and income per capital of rural raised 8.5% (National Bureau of Statistics of China, 2010) Table: 3.1.2 Economic 3.1.2.1 Responses on the economic China has become a populous country and it is one of the most important countries for economy power. A lot of people said that, a company does not doing business with China is not consider as the developed company. Hence, China has become receiving most foreign direct investment (FDI) in the world. This proves that, China has become a powerful country. The economy of China has growth rapidly, the residents have earned more money and it also improves their standard of living. I believed that after the ten years, China will surpass the United Stated and become the largest and powerful economy in the world. 3.1.3 Social-cultural Social-cultural  · China has more than 1.3 billion people  · People Daily Online (2007) mention that China has 37 million more males than females because Chinese people traditional minds to prefer a boy.  · China has various regions such as Buddhism, Confucianism, Taoism, Christian and so on.  · Most of the people speak Mandarin  · Important business culture: â€Å"guanxi†  · â€Å"guanxi† means good connection and good relationship with business partners. (Richard M. Hodgetts, et al., 2006, p.g.141)  · In a survey of 2000 people, 92% agree that â€Å"guanxi† play an important role in the daily life. (Rosalie L. Tung, 1996, p.g.239)  · Can send the gifts to business partners or government officials on festival such as Chinese New Year. Table 3.1.3: Social-cultural 3.1.3.1 Responses on the social-cultural China has more than 1.3 billion people and it is a very complicated country for the westerners. China has thousands years of history, it has a lot of culture and this is hard to understand by foreigners. For doing business in China, at least one of the investor must know how to speak in mandarin. Another important business culture that investors have to be aware is â€Å"guanxi†. â€Å"Guanxi† means good connection with business partners. (Richard M. Hodgetts, et al., 2006, p.g.141) In western perspective, â€Å"guanxi† means of bribery but this is very important business culture in China. Investors have a good relationship with people, the business can be more successful and it also can minimize the risks when doing business. Although we understand that â€Å"guanxi† is not a good behavior but we still need to follow their business culture because Chinese people got one famous dictum that is â€Å" Ru Jing Sui Su†, means every person go to a new en vironment, must follow their culture. 3.1.4 Technology Technology  · China has become the second largest online population after United States. (Mark Ward, 2005)  · According to Internet World Stats (2010), in 2009, internet user was increase 9.7% over previous years. The table of internet usage and population statistics in China shows it in appendix.  · Chinese people reject to use online for purchasing and payment because of worry about security.  · The China Market Research Group (CMR) has interviewed 500 young people, 80% people said that they have made online purchasing and they will purchase again in the future. (Shaun Rein, 2008)  · In 2009, China government spending US$78.3bn on improve technology to create a good technology environment. (Research and markets, 2010) Table 3.1.4: Technology 3.1.4.1 Responses on the technology Although the report shows that China people satisfied with online purchasing and payment but I believed that still a lot of people worry about the security on payment and purchasing. Making e-business in China seems to be challenge for the investors. China government already spends a lot of money to improve the technology, after few years, China will become a potential country for doing e-business. 3.2 Porters Five Forces According to businessballs.com (2009), Porters five forces model provide â€Å"a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization.† Porters five forces include the degree of rivalry, threats of new entrants, threats of substitutes, buyer power and supplier power. In this part, I will use Porters five forces to analyze the China market. 3.2.1 Degree of rivalry Degree of rivalry Local competitors * LianHua supermarket * More than 3870 supermarkets, hypermarkets and convenience store * The largest store in China * Strong competitors of Tesco (Yahoo Finance, 2010) Another strong local competitors * Hualian hypermarket * Wumart * Wuhan Zhunghai (Jean Kinsey and Min Xue, 2005) Foreign competitors * Carrefour -in 1995 moving to China -Carrefour as the largest foreign retailer in China -more than 345 stores * Wal-Mart -in 1996 moving to China * Metro -in 1996 moving to China (Jean Kinsey and Min Xue, 2005) Table 3.2.1: Degree of rivalry 3.2.1.1 Responses on the degree of rivalry Tesco has a lot of strong competitors in China such as LianHua supermarket, Hualian hypermarket Carrefour, Wal-Mart and so on. Tesco is hard to compete with them. One of the reasons is LianHua and Hualian is a local supermarket, its have a lot of knowledge about the Chinese consumers needs and the culture in China. Secondly, Carrefour, Wal-Mart and Metro have more than 10 years experience in China market. They are more understood the culture and customer needs rather than Tesco. Thirdly, Carrefour and Wal-Mart have more than 10 years in China; consumers are ready to accept them. Tesco is a new store in China; the consumers may take some time to accept the Tesco. Furthermore, the local competitors are very smart, they are very fast to copy the successful strategies from others companies and using this strategies to run their business. As conclude, Tesco has very tough competitors in China and they still got a long way to pay the effort to understand the China market and improve their marketing strategies. 3.2.2 Threat of new entrants Thereat of new entrants  · China is an attractive market for investors to enter  · Low barriers to enter.  · China government should set the block, control the foreign competitors enter. Table 3.2.2: Threat of new entrants 3.2.2.1 Responses on threat of new entrants After China join the WTO, the China become open market for foreign company. The foreign companies are very easier entering to China market. China government encourage foreign supermarket enter to China because it can provide a lot of job opportunities to the people. More people get the job it can improve the standard living and economic in China. China is look like gold-mine for investors, so it keep more foreign supermarket enter and it create a price war problem. Hence, the China government should set the block to control the foreign competitors enter. 3.2.3 Threats of substitute concepts Threats of substitute concepts * E-shopping -convenience, efficient, faster and available in 24 hours * Roadside market -consumer can bargaining the price of product * 7-eleven -convenience and available in 24 hours * Wet market -consumers can bargaining the price -consumers enjoy in the bargaining process especially old people -human contact Table 3.2.3: Threats of substitute concepts 3.2.3.1 Responses on threats of substitute concepts E-shopping, roadside market, 7-eleven and wet market is the substitute of Tesco. Now are more people prefer e-shopping because it save time, convenience and flexible. It just simply click the mouse, the product will delivered to our house. For the old people, they more prefer go to roadside and wet market. They like have a human contact with the owner of the stores. They also can bargain the price of product in the roadside and wet market and they enjoy the bargaining process. Moreover, 7-eleven also can consider as the substitute of Tesco. 7-eleven operate 24 hours, consumers can purchase the product in anytime they like. Even though roadside and wet market is the substitute of Tesco but I believe that in the future Tesco will replace the roadside and wet market. 3.2.4 Buyer power Buyer power  · Improve on standard living, increase in purchasing power and more people prefer go to supermarket.  · China ranks number two in buying power. (Tim Ahmann, 2008)  · More people prefer quality product  · China people prefer to buy a foreign product rather than local product. (K M Rehan Salahuddin, 2009) Table 3.2.4: Buyer power 3.2.4.1 Responses on buyer power China has huge populations that are over 1.3 billion people. Just imagine that, if every family go to Tesco purchase the product, Tesco can earn a lot of profits. Furthermore, the economics of China growth rapidly it has lead to increase the standard of living for the Chinese people and also affect them prefer go to supermarket rather than roadside and wet market. In the present time, Chinese people have more demanding on foreign and quality product. It is because they started aware on the quality of product, the customer services, the warranty and after sales services. Thus, the buyer power in China is very high. 3.2.5 Supplier power Supplier power * Difficult for small farmers to produce a large quantities and high quality crops. * Supplier powers are very low. (Jean Kinsey and Min Xue, 2005) Table 3.2.5: Supplier power 3.2.5.1 Responses on supplier power In China, the small farmers are difficult supply a large quantities crops to the market. Besides that, government prevents farmer over produce and the farmers just can cultivates about one hectare. (Jean Kinsey and Min Xue, 2005) Although the bargaining suppliers are low in China but Tesco has a good supply chain and they still can get the crops they want. Appendix YEAR Users Population % Pen. Usage Source 2000 22,500,000 1,288,307,100 1.7 % ITU 2001 33,700,000 1,288,307,100 2.6 % ITU 2002 59,100,000 1,288,307,100 4.6 % ITU 2003 69,000,000 1,288,307,100 5.4 % CNNIC 2004 94,000,000 1,288,307,100 7.3 % CNNIC 2005 103,000,000 1,289,664,808 7.9 % CNNIC 2006 137,000,000 1,317,431,495 10.4 % CNNIC 2007 162,000,000 1,317,431,495 12.3 % CNNIC 2008 253,000,000 1,330,044,605 19.0 % CNNIC 2009 384,000,000 1,338,612,968 28.7 % CNNIC

Who is John F McLennan? :: Essays Papers

Who is John F McLennan? John Ferguson McLennan was born on October 14, 1827. Although his life centered on a legal career he always had the desire to enter the academic world. McLennan studied law in Edinburgh, Scotland. He practiced under the Scottish bar until 1870. However, he was not a successful advocate of this profession because instead of studying and supporting the law he chose to argue over its conventions. This is shown by the fact that in 1868, he became the secretary of the Scottish Society for the amendment of the Law (Rivià ¨re). Primitive Marriage was published in 1865 and according to J.B. Tylor was a type of law book that had â€Å"the natural and immediate effect of losing him half his briefs (Rivià ¨re)." McLennan’s dissatisfaction for his chosen profession prompted him to apply for a professorship at Cambridge. His interest did not stop there and McLennan continued to interacted with those in the science community. His house became an informal meeting place of the academic co mmunity that discussed literary and scientific findings. Interestingly enough McLennan was not apart of the Ethnological Society of London which included notable figures of the time including Sir John Lubbock and E.B. Tylor. The main objective of the society was to inquire â€Å"into the distinguishing characteristics, physical and moral, of the varieties of mankind which inhabit or have inhabited the Earth; and to ascertain the causes of such characteristics (Burrows, 122).† McLennan’s feud with Lewis Henry Morgan became a topic of controversy in the 19th century. They meet in London in 1871 and initially became quite good friends. In fact Morgan knew of McLennan’s desire to enter the academic world and wrote to President of White of Cornell University encouraging him to give McLennan an academic appointment. Their relationship took a turn because of their disagreement over â€Å"the validity of their respective evolutionary frameworks, the nature of relationship terminologies, and the true meaning of exogamy and endogamy (Rivià ¨re).† McLennan’s dispute with Morgan masked the main adversary to his work, Sir Henry Maine. Maine’s Ancient Law promoted McLennan to place his own ideals in an evolutionary framework and at the same time disputed Maine’s patriarchal theory. Although Primitive Marriage is not an apparent attack on Maine’s theory, McLennan’s disagreement appears more strongly in his later works. McLennan used the comparative method as well as the universal belief of human nature to try to answer the question of marriage by capture.