Coca Cola - 1381 Words

Bill Jones, President Pamela Smith, Vice President Florida State College at Jacksonville Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola bottling Company. The research is to be used to evaluate the environmental issues and work force diversity of Coca Cola, also strategies and recommendations on these issues will be explored. Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The President of the firm is Bill Jones and the Vice President is Pamela Smith, At Jacksonville Consulting we specialize in helping companies with†¦show more content†¦(Essentials, 193) Coca-Cola needs to look at their role in addressing global challenges, in this case the purification and replenishment of the ground water in India. The Coca-Cola Company can use their influence to play a part in solving their issues and rebuild their relationship with the people of India. The Coca-Cola Company has put goals into place: Goal Progress Assess the vulnerabilities of the quality and quantity of water sources for each of our bottling plants and implement a locally relevant water resource sustainability program by the end of 2012. By the end of 2011, 612 of the 863 bottling plants in our system had complete source vulnerability assessments. 582 had completed source water protection plans, and 251 plans were scheduled to begin source vulnerability assessments in 2012. By the end of 2010, return the environment – at a level that supports aquatic life-the water we use in our system operations through comprehensive wastewater treatment. We aspire to treat all wastewater from our manufacturing processes. As of the end of 2011, we had achieved 96 percent alignment with our wastewater standards. By 2020, safely return to communities and nature an amount of water equal to what we use in our finished beverages and their production. We estimate we have balanced 35 percent of the water used in our finished beverages As managers take a leading role in bettering theShow MoreRelatedCoca cola1196 Words   |  5 Pagesï » ¿Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often  referred to simply as Coke or (in European and American countries) as cola, pop, or  in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominanceRead MoreThe Coca Of Coca Cola Company1674 Words   |  7 PagesThe Coca-Cola Company The Coca-Cola Company is one of the most famous industries throughout the world. It is known for its main product, Coca-Cola, which was invented in 1886 by John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by Asa Griggs Candler. It has become the world s largest manufacturer, distributer, and marketer of nonalcoholic beverage concentrates and syrups. The Coca-Cola Company has been involved with popular music, movies, and commercials forRead MoreCoca Cola1534 Words   |  7 PagesCoca Cola Kalvin Williams MGT/445 August 23, 2010 Mr. Dennis Stroud Coca Cola The Coca Cola Company begins in Jacob’s Pharmacy selling for five cents. Many years have past and the Coca Cola Company remains the leader in beverages, syrups, and non-alcoholic drinks. The following paragraphs will discuss how a complete performance management system and annual performance appraisals at Coca Cola are different and how effective various performance appraisals methods and relevant problems affectRead Morecoca cola969 Words   |  4 PagesThe Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companiesRead MoreCoca Cola148 6 Words   |  6 PagesAn Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beveragesRead MoreCOCA COLA1422 Words   |  6 Pagesindustry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name Coca-Cola was suggested by Dr. Pemberton s bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syru p withRead MoreCoca Cola And Pepsi Cola Essay1024 Words   |  5 PagesCoca-Cola and Pepsi-Cola are two companies who are control the industry of the soft drink. They are the companies who they have the biggest part in the soft drink market. Coca-Cola and Pepsi-Cola have four different components of the soft drinks industry value chain. They are concentrate producers, Bottlers, retail chains and suppliers (The Coca-Cola Company V. A. G. Barr Company Ltd,1961) Coca-Cola overview The one of the main company control in the soft drink industry market is Coca-Cola companyRead MoreThe Pepsi Of Coca Cola1476 Words   |  6 PagesHistory Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticedRead MoreThe Advertisement Of Coca Cola Essay1541 Words   |  7 Pagespopular way for advertisement. In this essay, I am going to analyze the advertisement of Coca-Cola in visual art perspective. Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world s third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequentlyRead MoreThe Pepsi Of Coca Cola1491 Words   |  6 Pagespop, for most people the brand that comes to mind is Coca-Cola. The bright red logo and classic bottle design are recognized not only throughout the United States, but also around the globe. As a large company that carries much influence, it is imperative that Coca-Cola is aware of the impact that they are having not only on their shareholders, but also all of their stakeholders and the world as a whole. The drink that is now known as Coca-Cola was invented in 1886 by a pharmacist in Atlanta. Dr

The Secret to Best Term Paper Writing Services

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Essay on Professional Development Essay Example For Students

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Looking At The Different Social Work Theories Social Work Essay Example

Looking At The Different Social Work Theories Social Work Essay Social work theories represent sets of thoughts that assist in explicating the grounds for happening of events or why specific events happened in peculiar ways and are used to foretell likely future actions of present results. It is of import to appreciate that theories, whilst based on concluding and grounds, are non once and for all proved. In societal work pattern they provide alternate models for understanding issues by the linkage of sets of thoughts, and aid people to do sense of specific state of affairss or fortunes. Their application helps societal workers in steering pattern and in accomplishing way in their attempts. This survey takes up the ecological attack for treatment and assesses its utility for societal work pattern. The ecological attack is besides compared with humanitarianism and existential philosophy and its assorted facets are critically analysed with regard to accomplishment of managerialism and answerability in societal work pattern. Kurt Lewin, ( Plas, 1981 ) , states that good theory is basically practical. It provides a manner to look at the universe and ushers action for the accomplishment of vision of the manner things should be. Ecological theory, many experts feel, fits with Lewin s axiom and has the possible to give societal workers, both a practical position for effectual societal intercession, and a larger position for sing and measuring the societal universe ( Pardeck, 1988, p 92-100 ) . Whilst Roger Barker, ( 1968 ) , initiated the application of ecological constructs to analysis of human behavior, the application of such ecological positions to societal work pattern did non happen until it was taken up by Carel Germain in the mid 1970s ( Pardeck, 1988, p 92-100 ) . The ecological attack has since so go increasingly popular among societal workers and is now normally used as a pattern attack for intercession ( Pardeck, 1988, p 92-100 ) . The attack, despite going more normally used, does hold some majo r restrictions, head among which is the deficiency of ( a ) clearly defined processs for battle in appraisal, and ( B ) specific sets of techniques and schemes for intercession ( Pardeck, 1988, p 92-100 ) . We will write a custom essay sample on Looking At The Different Social Work Theories Social Work specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Looking At The Different Social Work Theories Social Work specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Looking At The Different Social Work Theories Social Work specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The acceptance of the ecological attack enables societal work practicians to understand the significance of the adaptative tantrum between the environment and beings ( Pardeck, 1988, p 92-100 ) . An grasp of such a tantrum in bend enables the outgrowth of a pattern theoretical account that basically focuses on the importance of turn uping ways and agencies to first assist persons in accommodating to their environments and 2nd in the preparation of schemes for altering environmental elements that could do jobs for service users ( Pardeck, 1988, p 92-100 ) . It is of import to understand three constructs, viz. ( a ) behavior scenes, ( B ) the ecosystem and ( degree Celsius ) definition of client jobs, in order to understand and appreciate the tantrum between beings and their environment ( Pardeck, 1988, p 92-100 ) . An apprehension of these constructs helps in understanding the significantly unconventional and different attack of the ecological position ( Pardeck, 1988, p 92-100 ) . The construct of behaviour scenes provides fresh penetrations in the relationship that exists between single behavior and environmental scene. Barker and Gum ( 1964 ) , found that persons react otherwise to different types of environment. Analysis of behavior scene helps societal workers to gestate the jobs of service users and is considered to be a basic unit of analysis for the application of the ecological attack to societal work pattern. The behavior scene, it must nevertheless be clarified, represents more than the traditional construct of behavior as the response to a stimulation and is perceived to be a complex relationship of people, puting, clip and single behavior. A pudding stone of such behaviour scenes signifiers ecology ( Germain A ; Bloom, 1999, p 16-22 ) . Specific persons map in more than one specific ecology. The ecosystem of persons consists of the assorted inter-relationships and the conglobation of such ecologies ( Pardeck, 1988, p 92-100 ) . The ecosystem of a kid, for illustration comprises of the ego, the household, the school and the larger community ( Pardeck, 1988, p 92-100 ) . It is of import to understand that the client, in such a construct of ecosystem is an built-in constituent of the ecological system and can non be juxtaposed with the larger environment ( Pardeck, 1988, p 92-100 ) . The ecosystem of an single consists of four distinct degrees, viz. the micro-system, the meso-system, the exo-system, and the macro-system. The micro-system represents the immediate environment, viz. the impact of personality features of an person on other household members ( Jones, 2010, p 67 ) . The meso-system is more complex and refers to the interactive procedures that occur between multiple micro-systems ( Jones, 2010, p 67 ) . The e xo-system and macro-system likewise refer to more generalized degrees and stand for more extended interaction of ecologies ( Jones, 2010, p 67 ) . A The service user in such fortunes becomes the shaping and primary member of the eco system that in bend comprises of assorted overlapping subsistence like the household, the work topographic point and the larger community ( Pardeck, 1988, p 92-100 ) . The psychosocial development and accommodation of persons are perceived to be the effect of minutess between persons and their environments. The ecological position suggests the happening of cyclic and bidirectional activities between persons and their environments ( Pardeck, 1988, p 92-100 ) . The environment in the first topographic point affects the development and accommodation of persons. The behavior of persons lead to responses inside the environment and the altered environment thenceforth exerts a different force per unit area on the person ( Meinert, et Al, 1994, p 26-33 ) . Social workers can see this procedure as consecutive or coincident common influence, for illustration X affects Y, which once more affects X or X and Y come together to organize a integrity that defines the state of affairs ( Meinert, et Al, 1994, p 26-33 ) . This construct and these position points are of import because they lead to the preparation of new ways for conducting of appraisal and transporting out of intercession in societal work pattern ( Pardeck, 1988, p 92-100 ) . The acceptance of the ecological position point leads to the shifting of focal point from single personality and behavioral features to relationships between persons, their households, their communities and other ecolog ies that are included in their eco systems ( Pardeck, 1988, p 92-100 ) . Most people do run in societal ecologies that are adaptative or congruent and where people are in harmoniousness with the societal norms of their environments ( Norman, 2000, p 11-17 ) . The demand for societal work intercession comes approximately when such adaptative tantrums cease to be and take to mal accommodations ( Norman, 2000, p 11-17 ) . The ecological position differs significantly from traditional societal work position points on definition of jobs of service users ( Tew, 2005, p 31-36 ) . Most conventional positions concentrate on persons for definition of jobs of service users and perceive such service users to be aberrant, behaviourally troubled or emotionally disturbed ( Tew, 2005, p 31-36 ) . The ecological attack really significantly does non comprehend the symptoms of service user s family footings of single pathologies but looks at such symptoms to be declarative of misfunctioning eco systems ( Tew, 2005, p 31-36 ) . Advocates of the ecological attack are likely to comprehend emotional perturbations to be comprehensive jobs that are happening in the uninterrupted version that is taking topographic point between beings and their environments ( Wilson, 1999, p 4-11 ) . Mal-adoptions are therefore felt to shack non merely in the activity of persons upon their environments but besides of the environments upon p ersons ( Wilson, 1999, p 4-11 ) . Individual jobs and troubles in societal operation are therefore perceived to stem from synergistic, dynamic and mutual sets of forces that work between persons and their eco systems ( Wilson, 1999, p 4-11 ) . The relationship between debatable societal operation and ecology has been studied in assorted relationships between ( a ) societal category and hospitalization for psychiatric causes, ( B ) chance of specific types of mental complaints and spacial community forms and ( degree Celsius ) self-destruction rates and societal administration of communities ( Peters A ; Marshall, 1996, p 17-32 ) . It is apparent that the acceptance of the ecological position requires a extremist displacement of attack by societal workers, who must travel off from persons and seek to understand a unit that is termed as individual-in-ecology ( Peters A ; Marshall, 1996, p 17-32 ) . Such an attack requires the screening of single jobs in footings of mal adaptative systems and even differences in labelling of clients, who for illustration should be termed as upseting clients instead than emotionally disturbed ( Peters A ; Marshall, 1996, p 17-32 ) . Application of Ecological Approach for Intervention The ecological scheme for intercession evidently calls for an ecological appraisal of the jobs of service users ( Norman, 2000, p 11-17 ) . Such ecological appraisal basically involves two of import issues, viz. ( a ) the designation of grounds for strife in eco systems and beginnings of strength, which can be utilised to heighten the degree of tantrum between service users and of import people in the lives, and ( B ) specification of the services that will be needed to let service users to come on towards accomplishment of coveted ends ( Norman, 2000, p 11-17 ) . Traditional theoretical accounts of societal work, it is easy to understand, are far more simplistic than the ecological appraisal attack ( Meinert, et Al, 1994, p 26-33 ) . Such methods are narrower and perceive single service users to be the lone focal point of the assessment process ( Meinert, et Al, 1994, p 26-33 ) . The intercession theoretical account in the ecological attack comprises of specific stairss that assist in interlingual rendition of such appraisal into appropriate schemes for intercession ( Meinert, et Al, 1994, p 26-33 ) . Such an intercession attack consists of seven specific phases and can be applied in a figure of pattern countries ( Nash, et Al, 2005, p 32-41 ) . The intercession theoretical account in the ecological attack is similar to other traditional attacks with respect to assemblage of informations but deviates significantly in the ways in which societal work practicians conceptualise and organise the procedures of appraisal and intercession ( Nash, et Al, 2005, p 32-41 ) . The seven of import phases in the intercession procedure comprise of ( a ) come ining the system, ( B ) mapping the ecology, ( degree Celsius ) measuring the ecology, ( vitamin D ) making a vision for alteration, ( vitamin E ) coordinating and communication, ( degree Fahrenheit ) reassessing and ( g ) evaluating ( Nash, et Al, 2005, p 32-41 ) . These stairss are significantly different from traditional methods of appraisal and intercession and plays far greater duties on the shoulders of societal work practicians ( Nash, et Al, 2005, p 32-41 ) . The first measure of the societal work practician concerns come ining the exo-system of the universe of the service user, such a procedure involves appraisal of assorted relationships in the life of the service user and designation of an entry point into the universe of the service user ( Kerson, 2002, p 8-14 ) . Appraisal of relationships in such fortunes involves scrutiny of the assorted sub systems like the immediate household, the workplace and the community that shape the universe of the service user ( Norman, 2000, p 11-17 ) . The societal work practician can obtain important information from scrutiny of such sub systems for the preparation of intercession schemes ( Norman, 2000, p 11-17 ) . Appraisal of assorted subsystems is thenceforth followed by entry into the universe of the client ( Norman, 2000, p 11-17 ) . This is mostly done through an interview affecting the societal worker, the service user and people in his or her immediate household ( Kerson, 2002, p 8-14 ) . The societal worker, after come ining the universe of the service user commences ecological function ( Kerson, 2002, p 8-14 ) . Such mapping involves analysis of assorted sub systems and designation of people and events that are relevant to the challenges facing the service user ( Pardeck, 1988, p 92-100 ) . Such mapping involves interaction with representatives of different sub systems like partner, parents or immediate friends and leads to obtaining of really of import information ( Pardeck, 1988, p 92-100 ) . The function of ecology is followed by reading and appraisal. Social workers, at this phase of the procedure hunt for of import jobs and beginnings of strength in the eco system of service users ( Meinert, et Al, 1994, p 26-33 ) . The description of relationships and repeating subjects in the lives of service users forms an of import facet of this phase and helps in placing jobs every bit good as beginnings of strength that can assist the service users in accomplishing a better tantrum with the environment ( Meinert, et Al, 1994, p 26-33 ) . Appraisal of ecology is followed by turn uping the countries that require to be altered to heighten the societal operation of service users ( Meinert, et Al, 1994, p 26-33 ) . Social workers whilst concentrating on the needed alteration demand to see the service users entire eco system and utilize all available strengths in the ecology ( Meinert, et Al, 1994, p 26-33 ) . Practitioners should be unfastened to different alteration possibilities and implement proposed programs of action after obtaining the understanding of service users ( Meinert, et Al, 1994, p 26-33 ) . Social workers must pass on and organize with people in the eco system during much of the intercession procedure ( Pardeck, 1988, p 92-100 ) . A important portion of the alteration procedure lies in the custodies of of import people in the eco systems of service users and practicians need to offer support and facilitate alteration attempts through place visits and telephone calls ( Pardeck, 1988, p 92-100 ) . Reappraisal and rating besides form of import constituents of the ecological intercession procedure ( Pardeck, 1988, p 92-100 ) . Social workers should be unfastened on remapping the ecology and working through subsequent phases if the intercession attempts do non look to be accomplishing their stated aims ( Pardeck, 1988, p 92-100 ) . The concluding phase of intercession that is the comprehensive rating of the procedure concerns the assemblage of information through informal meetings and the usage of construction questionnaires ( Pardeck, 1988, p 92-100 ) . The rating procedure is of import for practicians because it enables them to heighten the quality of their ecological attack based intervention process ( Pardeck, 1988, p 92-100 ) . Advantages and Disadvantages of the Ecological Approach It is of import to understand that ecological positions help societal workers significantly in understanding human jobs to basically be results of uninterrupted minutess of different types between environments and people ( Ginsburg, 1990, p 12-21 ) . The conceptualising of human jobs in this manner helps societal workers in understanding that strife between people and their environment can take specifically to adverse physical, emotional and societal effects upon people ( Ginsburg, 1990, p 12-21 ) . Such a focal point is besides a consolidative characteristic of societal work pattern. The acceptance of this attack helps societal workers in taking away their focal point from persons as perverts with emotional and mental troubles and helps in puting them merely as persons who have mal-adaption with their environments ( Henderson, 1994, p 38-45 ) . The probe and assessment procedure under this attack besides allows societal workers to interact with assorted people who are of import to t he service user and construct an intercession program that involves non merely the societal worker and the service user but besides other people who are close to the service user, understand his or her jobs and are able to assist the service user in accomplishing the desired aims ( Henderson, 1994, p 38-45 ) . Whilst the ecological attack helps societal workers significantly in gestating the indispensable concerns of societal work pattern, the attack continues to hold some built-in troubles and jobs ( Pardeck, 1988, p 92-100 ) . It does non for illustration provide clearly laid down sets of processs and procedures for appraisal and intercession, every bit good as schemes and concluding for their usage ( Pardeck, 1988, p 92-100 ) . Social workers therefore use the attack for understanding the basic relationships between service users and their environments but have to thereafter devise and explicate their ain appraisal and intercession processs ( Pardeck, 1988, p 92-100 ) . It has besides disturbingly been found that when societal workers intervene in the eco systems of service users by opening up communicating channels with other people in the eco system, such intercessions frequently do non hold lucidity in footings of results and can take to negative effects ( Pardeck, 1988, p 92-100 ) . Critics of the ecological attack besides argue that its application leads practicians to comprehend jobs with such wide positions that practicians attempt to be after so comprehensively that existent effectivity of pattern gets jeopardised ( Henderson, 1994, p 38-45 ) . Whilst such disadvantages and unfavorable judgments do hold virtue and must be considered by workers who opt to utilize the ecological attack, its acceptance and application does enable societal workers to obtain much larger positions and greater and more dynamic apprehension of persons and their societal, cultural and physical environments ( Henderson, 1994, p 38-45 ) . The acceptance of such positions consequences in turning away of blaming of victims and in location of appraisal and intercession of the issue in the ecosystem of service users ( Henderson, 1994, p 38-45 ) . Mentions Barker, R. , 1968, Ecological Psychology: Concepts and Methods for Analyzing the Environment of Human Behaviour, Stanford, California: Stanford University. Barker, R. , A ; Gump, P. , 1964, Big School, Small School, Stanford, California: Stanford University Press. Germain, C. , 1973, An Ecological Position in Casework , Social Casework, 54, 323-330. Germain, C. B. , A ; Bloom, M. , 1999, Human Behavior in the Social Environment: An Ecological View ( 2nd ed. ) , New York: Columbia University Press. Ginsburg, E. H. , 1990, Effective Interventions: Using Learning Theory to School Social Work, New York: Greenwood Press. Henderson, G. , 1994, Social Work Interventions: Helping Peoples of Color, Westport, CT: Bergin A ; Garvey. Jones, P. , 2010, Reacting to the Ecological Crisis: Transformative Nerve pathwaies for Social Work Education, Journal of Social Work Education, 46 ( 1 ) , 67. Kerson, T. S. , 2002, Boundary Spanning: An Ecological Reinterpretation of Social Work Practice in Health and Mental Health Systems, New York: Columbia University Press. Meinert, R. G. , Pardeck, J. T. , A ; Sullivan, W. P. ( Eds. ) , 1994, Issues in Social Work: A Critical Analysis, Westport, CT: Auburn House. Nash, M. , Munford, R. , A ; ODonoghue, K. ( Eds. ) , 2005, Social Work Theories in Action, London: Jessica Kingsley. Norman, E. ( Ed. ) , 2000, Resiliency Enhancement: Puting the Strengths Perspective into Social Work Practice, New York: Columbia University Press. Pardeck, T. J. , 1988, Social Treatment through an Ecological Approach , Clinical Social Work Journal, Vol 16, No 1. Peters, M. , A ; Marshall, J. , 1996, Individualism and Community: Education and Social Policy in the Postmodern Condition, London: Falmer Press. Plas, J. , 1981, The Psychologist in the School Community: A Liaison Role , School Psychology Review, 10, 72-81. Tew, J. ( Ed. ) . , 2005, Social Perspectives in Mental Health: Developing Social Models to Understand and Work with Mental Distress, London: Jessica Kingsley. Wilson, D. J. , 1999, Indigenous South Americans of the Past and Present: An Ecological Position, Boulder, CO: Westview Press.

Social Contexts Essays - Art History, Realism, Food Security

Social Contexts Essays - Art History, Realism, Food Security Social Contexts Art in Canada FFAR 250 Social Contexts presented to Mark Mullin on December 3, 1999 written by Marguerite Gravelle 4320662 1. When analysing an artwork what is to be gained from considering the social context in which it was created? Are there possible drawbacks to this methodology? Provide clear examples to substantiate your argument. When analysing artwork, in any form, there are often times social contexts in which can be interpreted. Not always does the history behind the painting need to be revealed to fully understand the concept of the artwork, yet it is helpful in determining if the artwork is truthful in its representation. Although in analysing artwork it is likely that there are drawbacks to considering the social context. To illustrate this point, I'm going to use the visual arts as my medium of choice. Understanding the social context can be an important tool. An advantage of knowing the history of the painting or sculpture can really enrich our knowledge, being in the 20th (soon to be 21st) century, about some of the social periods from previous times. It can demonstrate how traditions were carried out, how they had an impact on the different social classes. It's a visual teaching aid of a sort. Even in the time period of which the artwork was created can be used as a tool to show how the life was in different parts of the world. It was also used as a hammer in the realist movement to show the upper classes that life for the poor was horrible. The visual arts is the only medium in which the pictorial image creates a universal language in which anyone, regardless of nationality or social class can interpret. The text which is created by this language often creates a context which is left open to interpretation. Contexts are created by the artist, critics, judges, the public, essentially, any one who views the work and forms an opinion relating to it. The contexts stem from subject or content of an artwork, and are usually facts regarding the content. Yet, the contexts almost always have backgrounds themselves, therefore making the original contexts, texts. This will be more clearly illustrated later. The chain is seeming to be a never ending process. There are always more conditions to the previous ones. All context, therefore, is in itself, textual. This concept of all context in itself textual is a post-structuralist strategy. A man named Derrida is a man who has developed this idea that the post-structuralist concept of every statement made, can be interpreted in infinite ways, with each interpretation triggering a range of subjective associations. Every statement has an association, therefore it's a sort of domino effect. He also says that no matter how precise a work strives to be, the absolute meaning can never be found due to this never ending sequence. To better illustrate this concept, I have chosen a painting from the mid-nineteenth century. It was painted by a french artist in 1854 named Jules Breton. It is called The Gleaners(figure 1). The gleaners were impoverished women who picked the left-over wheat from the farmers' fields after they had been ploughed to bake bread for their families. In this painting there are numerous women who's arms are brimming with wheat. The women are beautiful, healthy looking. The children even seem happy running around playing next to their mothers. There are many contexts which can be extracted from The Gleaners. A major influence would be the revolution in France in 1848. Perhaps the gleaning laws enforced in 1851, even the physical health of the gleaners. For arguments sake, let's take the physical health of the gleaners to show how a statement can trigger other associations. The physical health of the gleaners in the 1850's could be researched in the reports from the army conscripts. The conscripts were usually poor men who wanted a secure and stable job. These reports showed that most of the men were of poor health and diseased. These reports can be associated with who was writing the reports, officers? The associations never cease. We can never fully determine what the health was of the gleaners because every context we take will lead to another context. The key point in this image

The Cheapest and the Most Expensive Christmas Gifts Made By Students

The Cheapest and the Most Expensive Christmas Gifts Made By Students Though the date of Christmas is not moveable and no one keeps it in secret, people still don’t buy gifts preemptively, at least, not all of them. We have gathered ideas for Christmas gifts on different budgets in the hope that these ideas will inspire you. The Cheapest 10 Scores for Wittiness photo:reddit.com If you with your friends established Secret Santa budget that doesn’t fit your budget, here’s a way how to go through this. However, you shouldn’t have much expectations about a Christmas gift you’ll get next year. 2 in 1 photo:reddit.com Looks like this guy is a future politician. He promises not to make worse and this works. This is a very cheap present but you can jeopardize your heritage. A Box Is a Present Itself, Didn’t You Know? photo:reddit.com Boxes, wrapping paper and ribbons cost waaaay too much. It’s a good present because the person can use those boxes and paper for his or her gifts. Besides, you can make it for free if you have been collecting all the boxes and wrapping papers for years. The Alternative for a Box of Chocolate photo:reddit.com An adorable gift for a teacher even though the language should have been more appropriate. To make such a gift, you’ll need $20 for materials and a couple of sleepless nights. Experiments With Clothes What Animal Do You Associate You With? photo:reddit.com T-shirts that you can wear alternative ways are awesome. This is a nice present for your friend that by the was is not expensive. The World Should Know Your Friend Better photo:reddit.com Making fun of your friends is one of the ways to say how much you love them. I think the author of this present thought this way. Now, he should be prepared for the revenge that can come any time. You Are Limited Only By Your ImaginationAnd Drawing Skills photo:reddit.com Even Homer is shocked how nice this guy managed to paint shoes. However, this is not about the Simpsons. This about making not expensive gifts appear more valuable. How Far Can They Go? photo:reddit.com The only T-shirt with the picture of the man wearing it that doesn’t look pathetic. Exes Also Want Presents photo:reddit.com Before unrevealing, that was supposed to be a sweater for a boyfriend. And now it’s a present for an ex. The only condition to make this present is to hate someone enough to waste your time and effort. How Many Pokemons Have You Caught? photo:reddit.com If you worry that a fish won’t survive at your friend’s place, you can place pokemons in a fish bowl instead. Steam Emergency photo:reddit.com This is the case when the package is better and more creative than the present itself. The Most Expensive What Is Your Favorite Movie? photo:reddit.com Don’t look for â€Å"Where’s ham? movie. It’s fake. The author of this present made up fake covers for X-rated movies so that parents of his buddy won’t find out. Making such present is time-consuming and can be expensive for student budget. This Calendar Can Make Your Day photo:reddit.com For such calendar, you might need some stuff. I doubt if each student has a banana costume. Also, this guy had to use PS to fulfill his ideas. The Only Shiba Inu That Can Make You Rich photo:reddit.com Dogecoins can cost a fortune in a couple of years. Think one more time before giving them as a present. Perhaps the Most Expensive Gift Here photo:reddit.com Who could get such an expensive gift? Of course, it’s mom. Such gift would cost you a fortune or $5000 but mom’s hug is priceless, isn’t it? No, the Previous One Wasn’t the Most Expensive photo:reddit.com This is the present of the year, isn’t it? The way to get it is simple, the only thing you need to do is to create a time machine, go back to 2011 and buy it. I hope that some ideas will help you to create your own presents. If you need even more inspiration, check out more Christmas gifts ideas for college students. When selecting or making gifts, remember that more important is your emotions and words that you say, not the gift itdself. Good luck and have a nice holiday!

Environmental issues Essay Example | Topics and Well Written Essays - 750 words

Environmental issues - Essay Example Aldo Leopold's 'environmental philosophy' has offered fresh insights into the preservation of the environment. Similarly, Garret Hardin's "Tragedy of the Commons" has clearly demonstrated the dangers associated with the anthropocentric view of environment. Environmental issues have also given rise to the emergence of 'radical' environmental rights approaches that emphasized the rights of non-human entities. Even when most of these theoretical underpinnings on environment are quite anthropocentric they also underline man’s responsibility to protect the environment and its natural resources to ensure his own survival and existence. It is worthwhile to analyze the conflict between anthropocentric and bio-centric views on environmental protection. While anthropocentrism emphasizes the well-being of humans alone biocentrism take into account the interdependence and well-being of all living things. It has been identified that the preservation of habitats (of animals, birds, and plan ts) and diverse ecosystems is essential for the maintenance and protection of the ecosystem. The depletion of nonrenewable resources calls for the need to reduce, reuse, and recycle them, find alternatives for them, and to the free market to control conservation. The extinction of various species of animals and plants pose the greatest threat to the balance of the natural environment. However, it is a relief to environmentalists that many world nations have levied legal restrictions on such human activities that would lead to the extinction of various endangered species. The ethicists hold that endangered species have intrinsic value and their extinction would lead to loss of biodiversity that would threaten human survival. From an anthropocentric point of view some other ethicists hold that human beings alone have intrinsic value while biocentrism postulates that one can never undermine the interdependence among all living things leading towards biodiversity. Western religious trad ition and Bible have stressed on the anthropocentric views on environment. Bible’s teaching that human beings were created in the image of God and that God has given him dominion over everything else in the world has led many to conclude that humans are superior to nature and nature exists only to satisfy human needs and wants. However, there are alternative views propagated by people like Francis of Assisi on the value of nonhuman creation and the Noah story in Bible offers the best testimony for biocentrism. Garret Hardin, in his "Tragedy of the Commons" uses the analogy of the herdsmen and the common grass to refer to the environmental crisis. The herdsmen make use of the common grass as a bountiful resource until this lead to lack of grass and Hardin points out that the herdsmen’s use of the commons is analogous to humankind’s use of the planet’s shared resources, such as air, waterways, atmosphere, and climate. Hardin postulates that increased use of resources in the long run would make such resources limited. Hardin thus forecasts that indiscriminate use of resources will be catastrophic for the humans as it will lead to their own destruction. It is therefore imperative that man undertakes steps to avert this imminent tragedy awaiting mankind. The two possible solutions offered by Hardin are: government coercion and privatization of some parts of the commons to allow the free market to regulate their use. No doubt, Hardin’s analogy of the tragedy of commons with that of mankind has evoked favorable responses towards the environmental crisis. The environmental debate has also led to questions regarding the environmental rights of nonhuman entities. Kant’s categorical imperative, being anthropocentric, attributes rights

Journalism Research Paper Example | Topics and Well Written Essays - 1000 words

Journalism - Research Paper Example Both of the victims had criminal records and were not armed at the time of their deaths in the hands of police officers. A white police officer killed Michael Brown, a black teenager, while a Black police officer killed Taylor; a White who was two years older than Mr. Brown was, two days later. Understanding the cases as inter racial conflict would attract equal media criticism and coverage in a bid to condemn the conflict. Perceiving Taylor’s case as retaliation against the murder of a Black unarmed man by a White police officer could have even elicited greater reaction to Taylor’s murder but this was not the case. Responses to Taylor’s murder, posted days apart, illustrate the under-coverage or media blackout that the case received. A post, on a Thursday, criticized the liberal media for failing cover the story and another social media post, on a Sunday, noted that limited information had been published on the killer and no arrest had been made. This is contrar y to feelings that one person expressed that like the Brown case, people, and the media, by implication, needed to be angry over the Taylor murder (Richardson, 2014). The Brown case was considered an outlier and explains bias of the media because data shows that intra-racial crimes are more than inter racial crimes for Blacks and Whites, an observation that suggests that an incident of inter racial crime should not attract extreme levels of reaction. A crime in which the victim and the criminal are from the same race should therefore attract greater media attention for criticism and inter racial crimes in which the offenders are from different races should attract similar levels of criticism. While the Ferguson case attracted global mainstream media and serious riots, the Utah case attracted minimal riots that only the local media covered. The media is also blamed for a possible active role in fueling the Ferguson riots that escalated racial tension and promoted the false

Situation Essay Example for Free

Situation Essay Situation A: An employee took time off due to his wife giving birth prematurely. His requested time off was approved by his original manager as the employee qualified for FMLA since he has been with the company for two years and was for the care of his spouse. Under (1)†FMLA rules certain employees can be provided up to 12 weeks unpaid, job-protected leave per year. The employee must work for the company at least 12 months, have at least 1250 hours during the 12 months and the where the employee work, the company must employ at least 50 employees within 75 miles†. (1) â€Å"Eligible reasons for leave to be granted to an employee are: * birth and care of the newborn child of an employee; * placement with the employee of a child for adoption or foster care; * to care for an immediate family member (spouse, child, or parent) with a serious health condition; or to take medical leave when the employee is unable to work because of a serious health condition.† The employee requested to return to work after 11 weeks, his new manager approved his return along with his pay prior to his leave from the company. The employee’s request for payment of his salary while he was on leave for 11 weeks was not approved. The company would not be in violation of FMLA rules if the new manager decides not to pay the employee. (1)FMLA states that leave is to be unpaid and therefore the company has the right not to pay. The company complied with all the FMLA eligibility rules when they granted leave and reinstated the employee to his original position and pay rate at the end of his 11 week leave to care for his wife and new born children. If the company provides sick or vacation time an employee can take this during their time off. It’s an unfortunate situation for the employee and the company. The returning employee’s original manager left the company during the employee’s leave and approved his being paid during his leave I feel the following actions should take place. First, attempts to contact the previous manager to confirm the employee’s statement and upon confirmation payment should be granted. Second, the company should show a gesture of good faith and up hold the original manager’s agreement. Third, an amendment to company policy should be put in place to cover future events. Written and signed by both management and employee to the exact terms agreed upon prior to leave under FMLA are to be taken. This is for the protection of the company and their employees. Situation B: A company conducts its annual review in which the results reveal one of its senior employee’s (68yr old) is doing exemplary work and another younger employee (32yr old) is doing average work. The promotion was given to the younger (32yr old) employee over the senior (68yr old) employee due to his age. Even though the fact that the senior employee’s work was above par in comparison to the younger employee. The company is in direct violation of the ADEA of 1967 which states (2)â€Å"certain applicant and employees who are 40 years of age and older are protected from discrimination on the basis of age in hiring, promotion, discharge, compensation, or terms, conditions or privileges of employment.† In this case the 68 year old employee could sue the company based on Age Discrimination and win. Situation C: A potential applicant who is wheelchair bound due to paralysis of his lower extremities applied for an open position with company x. The applicant would need to have access to all seven floors in order to do their job. The company would need to provide â€Å"reasonable accommodations†. Company X denied the potential applicant because of â€Å"undue hardship† that would be brought on the company for retro fitting the elevator keypads in two of the four elevators to accommodate the potential applicant needs to gain access to all the floors. After reviewing the American Disabilities Act of 1990 and the needs of the potential applicant to determine whether retro fitting the existing elevator keypads would create an undue hardship to Company X or not I found the following (34) †Reasonable accommodation is any change or adjustment to the work environment that would allow the disabled worker to perform the essential functions of the job or to allow the disabled worker to enjoy the benefits and privileges of employment equal to employees without disabilities. These additional accessibility alterations are only required to the extent that the added accessibility costs do not exceed 20% of the cost of the original alteration. However, the facility is obligated up to the 20% limit. The path of travel requirement covers elevators, ramps, doorways, pathways, drinking fountains, phones, work space etc.† Company X should provide backup documentation that shows retro fitting the elevators would exceed 20% therefore creating the â€Å"undue hardship†. The only alternative suggestion would be not to retro fit the elevators. Two of the four are not in need of retro fitting so if the potential applicant could safely gain access to all seven floors and still be in compliance with â€Å"ADA† then Company X would be and only then be in violation of â€Å"ADA† when they denied the applicant employment.

Analysis of British Telecommunication :: GCSE Business Management Studies Essays

Business at Work Task 1: Introduction BT plc is British Telecommunication public limited companies (plc) registered in England Wales, with listings on the London & New York stock exchanges. The Business is well-known providers of telecommunications services and solutions for everybody in the UK. This business exists to supply telecommunications services, products and services, and IT solutions to corporate and residential customers. BT's Group plan is to increase the value for shareholders by increasing their performance rate by satisfying the customer’s want or needs and for corporate customers in Europe, achieving global reach through partnership which have the same motive of running the business, BT itself consists mainly of four lines of business: BT Retail, BT Wholesale, and BT Global Services and BT Open world. They focus on considered priorities to make a better world’s as a public limited company wants to deliver the uppermost levels of customer satisfaction performance and reduce the number of displeased customers each year which they've established a strategic target to do better than their competitors consistently and reduce the number of dissatisfied customers by 25% each year. BT wants to accomplish untreated gainful revenue growth, while constraining capital expenses enabling the company to be more financially controlled over the incoming / outgoing of cash flow. It also wishes to put broadband at the heart of BT, expand the market for broadband services so in the future the increasing of the usage of Broadband which will allow the BT to add value to the BT trademark. BT wants to find and provide solutions and other value-added services such as growing of BT’s brand by using different other pricing strategies of the product or services provided with the BT brand. As a well known business its aim is to place all UK networks under a single running structure and to control investment in charitable donations and data platforms, while transferring operations to new platforms. To use the strength of the BT brand to move into broadband services for consumers and also into connected markets, such as communications solutions and business mobility services for main business customers and information and finally to use different various combination of skilled and motivated people. From these objectives it indicates that the company wants to profit maximise by increasing market shares which has a big influence on profit. They want to expand their ability to reach into every home mainly in the United Kingdom. How successfully the business is meeting its objectives: The corporation known as BT plc it self is successful which is in fact meeting its objectives by the increase of the service given to other businesses and residential customers. Not only have they focused on

511 Midterm

511Part 1. Zomeworks: Four Decades of Design-Driven Innovation in the New Mexico Desert 1. )I believe that no, Zomeworks should not aggressively pursue the solar water heater market. I believe this for many reasons. Number one being that natural gas is one of the most abundant natural resources that the world has and if individuals are not being compensated for using a different technology then they will not change, it is sad, but it is reality. In today’s present society individuals do not like change nor do they like more expensive change.What I mean by that is it is quite expensive to have a solar water heater installed. I think that Zomeworks has a great opportunity to further maximize their current portfolio as long as they really start to focus on it. Zomeworks is a leader in Passive Solar Technology. I feel that this type of technology is not well known and that by pursuing the solar water heater market they are going to jump their innovative wave too soon. I think a go od indication of this is the fact that Zomeworks is producing products right here in New Mexico and I have not heard about them until this midterm.Zomeworks need to capitalize on the very valuable assets it has to offer. For example, Zomeworks Passive Solar Tracker is a great product for them to get their brand name recognized. While all of this is just my opinion I believe that in order to really make an educated analysis on whether or not Zomeworks should pursue the water heater market, the first thing I would look into is the overall goals of the outside investors, since they hold the majority stake in the company. I would want to look at the actual finances of the company.I would conduct research to find actual amount of quantities sold, revenues generated by each product type, and production costs associated with each product. In addition, it would be important to know the firm’s costs of optimizing its existing portfolio and its benefits against the costs and benefits i nvolved in focusing on the solar water heater market. Minimum Winning Game is defined as, â€Å"the first major market opportunity for a new technology that is limited enough to provide a clear target for the technology and product development efforts in the short to medium term and, nd sufficiently large enough to establish the foundation for the long term business and financial success. It requires iterative double linking process of understanding the business opportunity for the technology and linking that to technical priorities. † For example, a minimum winning game for Zomeworks would include many different facets. A winning strategy at Zomeworks would include further product and technological development that energizes and inspires its target consumer.The company knows that its target consumer base is mostly comprised of either â€Å"going green† supporters or those off the grid who require their specialized products. Zomeworks simply needs to use a more effecti ve strategy to communicate its message of â€Å"why† consumers should purchase its solar water heater. El Bulli accomplished the communication of its vision by highlighting an expression of innovation and a team that â€Å"constantly sought new techniques and new equipment with which to experiment†, rather than the message of running a restaurant to make money.Zomeworks needs to focus on redesigning the core meaning behind its entire portfolio before it can successfully expand its reach in promoting its solar water heater, Zomeworks currently caters to the niche buyer who has a definitive need for a solar product. If Zomeworks is going to expand into the consumer solar water heater segment, work needs to be done on communicating the environmental benefits of this product. A winning strategy at Zomeworks would include leveraging their customer target segments that show the most growth potential. . ) Full Credit Leadership is one of the key drivers in running a company. Leaders have many techniques and organizational structures to choose from depending on the type and size of the firm. When it comes to Zomeworks I think that an informal organizational structure and leadership technique would be the best. What I mean by informal organizational structure is the acceptance of input from all employees. Since Zomeworks is of a smaller scale they can afford the diverse inputs of their employees.While it is important for a business to have a structure in place as it grows, I feel a formal structure can have unique drawbacks while a company is still small. Employees in a startup business need to feel more like partners in the company's vision. Placing employees in rigidly defined roles when the company is small enough to ensure that all employees’ work together can create a rift in the relationship between business owners and employees, which can greatly affect the performance of the company.Strategic decision-making is generally more centralized in smaller organizations than in larger companies, again due to the relatively fewer number of managers found in small companies. What I mean by informal leadership is very well illustrated in the Monnalisa Clothing Case. â€Å"The founder is an essential element of our system of control,† says a Monnalisa product manager. â€Å"He knows when to feed the creative forces of the company or when to draw attention to critical production, financial, or quality indicators. As stated in the case, Monnalisa is a medium-sized Italian company that designs and sells clothes and accessories for children. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there’s no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection.This collection briefing enables the team to define the objectives in terms of what to create (and its quality standards), when to create it (fashion weeks and availability at the shops for the beginning of the season dictate the timing), and at what target cost. Significantly, the company has introduced new software that allows the stylists to monitor the consequences of their creation(s) in financial terms (through cost cards) and in development terms (through technical cards) as ideas progress. With this tool, we don’t want to limit creativity at all—actually we want to maximize our creative potential and avoid the problems we had in the past when collections ended up to be incomplete on the shelves because we decided not to produce some low margin prototypes,† the CFO emphasizes. I think that for Zomeworks this type of managing between creativity and business would actually be pretty easy. Zomeworks management str ucture seems like it is very strong and they understand what each of their roles is.I think that the hardest part for Zomeworks would be the fact that the employees that work there are so smart and have so many different ideas that if would be hard keeping input to a minimum and explaining why management chose one idea over the other. 3. ) Full Credit Today, in order to be competitive it is essential to recognize the value of â€Å"knowledge† and to strive for an improved ROI and better management of your organization’s knowledge assets. Perhaps your organization has already recognized the value of the knowledge that it has spent its hard-earned capital to obtain.If so, you may already be taking steps to formalize the collection of valuable knowledge gained from experience and organizing knowledge in ways that benefit the entire organization. These new approaches are collectively referred to as â€Å"Knowledge Management†. â€Å"The fact is [knowledge managemen t and best practice sharing] is good for business. The faster and more effectively we can share ideas, the better we can make our product, the better we can serve our customers, the better we can build a committed team of employees, and—bottom line—the better we can earn profits for our shareholders. One way that Zomeworks can increase its internal knowledge capture and internal knowledge sharing is to build their collaborative competency. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as strategic alliances, acquisitions, and joint ventures. Zomeworks could greatly benefit from collaborating and sharing their passive solar technology.For example, lets say that Zomeworks collaborates with the company that is selling the majority of the solar water heaters in Europe. They could use this collaboration to learn fl aws that the Europe product might have or vis versa. Also, if they partnered with this European company their brand name would be out there more and this type of collaboration could eventually lead to a joint venture and the entrance into a new economy for Zomeworks. 4. )When it comes to the question of determining your target market you have to take into consideration what your product is and how your product is going to be used.Whether or not suburban residential southwestern United States is the right target market for the solar water heater is not the biggest concern for me. I think the bigger question to ask is, is it the only target market for the solar water heater and the answer is no, it’s not. I would agree that solar water heaters are more effective in the southwestern United States. I do not think, however, that the southwestern United States is the only target market to approach.If we again refer back to the scenario of just the Albuquerque area we know that the residents that live close to the natural gas lines are the residents that are going to be using gas water heaters because it is extremely cost effective. Therefore these individuals will have no financial incentive to give up their gas water heater for a solar water heater (refer to figure 1. ) The real target market for residential Albuquerque would be those residential areas that are further away from the gas lines since they are most likely using electric and propane heaters, which are around 10X as much to use than gas water heaters.Since customers are spending a lot more on electric and propane heaters they would be the best residential target market for the solar water heaters since even though the instillation of a solar water heater will be expensive in the beginning it will quickly earn its value compared to how much the resident owner was originally paying to operate an electric water heater. Figure 1 The key to remember is that there has to be a real problem that solar wa ter heaters solve in order to warrant mass adoption, something I don’t see happening in the United States, at least in today’s society.It appears that Zomeoworks is best positioned to pursue emerging markets, because these markets have conditions that produce problems that Zomeworks can solve. The Chotukool refrigerator further exemplifies the importance of having used a product to solve a problem. In rural Indian villages, traditional refrigerators were too expensive and an unreliable power source made them unconventional. The Chotukool merged the gap between having a functional and inexpensive refrigerator (something the Tata nano also did). Obviously this product would never serve as a primary cooling unit in the U.S. and I feel like solar water heaters fall into a similar category. The only target markets worth actively pursing are either idealists and those homeowners living off the natural gas line (self-centered). Since people with no gas lines typically use cos tly and inefficient electric and propane water heaters, installing a solar water heater would be a cost effective solution. The difference of course is that idealists have an emotional drive toward the product while those living off the natural gas line have a functional, self-centered need for the product. . ) I think that currently the company has a reserve the right to play strategy see figure 3 below. This means that the company invests enough to stay in the game, but avoid premature damages. This strategy may work for them now, especially since customers find them due to very little outside advertising, besides of course a magazine ad that targets the same consumers who are already are knowledgeable in the technology. Basically, Zomeworks is following a strategy aimed at maintaining production for the relatively localized and sporadic level of demand.I don’t see the company having as much potential by encroaching on the traditional energy market. Instead of adapting, Zom eworks needs to use a shaping strategy to redefine what it means to actually use solar. Lets face it, at the end of the day consumers are going to buy what they are most comfortable with and whatever is most popular. Incidentally the people making decisions for businesses act the same way. People want to be energy conscious consumers. Zomeworks needs to step into the wave and excite customers about the solar philosophy.How about designing a marketing campaign that shows which companies use Zoneworks products and how it has impacted the earth. This creates a popular group where individuals and businesses get social recognition for supporting rentable sources of energy. If I was going to make a shaping view for Zomeworks the biggest part would be for the based of Steve Baer’s philosophy. I think that Steve could have his engineers work quite diligently on producing a solar water heater that could be a leading example in the industry.It would set out and educate that population of what a big deal this type of technology is and how good it is for our world. I would really push advertising since we want to create a lot of demand. Figure 3 6. )B2C is defined as any business who sells primarily to the end customer while, B2B refers to any business who sells primarily to other businesses both online and offline. B2B markets are generally small vertical markets, often niche in size, comprised of a few thousand sales prospects to maybe as large as 100,000 prospects.B2C markets are typically large broad markets of tens to thousands to millions of sales prospects. I believe that Zomeworks should try a B2B approach instead of a B2C for the solar water heater market. I think that a B2B approach would be better for Zomeworks to pursue for many reasons. I think that the greatest reason that Zomeworks should go to B2B is to benefit their Research and Development department. If Zomeworks uses a big-box retailer to sell their products than it can increase the funding it h as towards R;D projects.If Zomeworks wants to have better product placement it needs to improve dealer relationships and further relationships with businesses that are possible customers. The benefit of using a B2B approach is that more effort can be spent on support and instillation, assuming that B2B results in a lower number of buyers. Instead of trying to cater to individual consumers, Zomeworks could appeal to servicing multiple needs of entire organizations and cultivating lasting relationships with its clients. Zomeoworks also needs to find a partner in the appliance industry.A reputable business partner would add credibility to Zomeworks and its products, and marketing multiple variants of its products would help diffuse solar technology into the market. Plus since brand identity in B2B markets is created through personal relationships and consultative selling with the other business Zomeworks doesn’t have to worry about product advertising. They can use the other bus inesses and resellers to do the marketing for them if they used the B2B approach. With their client base typically being repeat customers the transition would be easy. The lifetime value of a B2B customer is much higher due to the higher cost of sales and the likelihood of repeat or add-on sales to the same customer. † I think that with a B2B approach it would be easier to have multiple product configurations. I think that my having multiple product configurations Zomeworks is helping sell more of their product without the annoyance of pushing all of their products onto the customer, which in return could make them not want to buy the product since they will then be locked in. I elieve that by having a B2B approach it will help facilitate the diffusion of technology. I believe this because if you have many or even just another business selling your product they are able to advertise and speak to the value of the product. I believe that the one of the greatest ways to diffuse t echnology is to educate people of that technology. When individuals are fully educated on what the different products are used for etc. , they will be able to make an educated decision on whether or not the different products would be a right fit for them and their needs.The ever-changing market that is technology can very easily influence people, so by having resellers be able to answer questions and explain the products they are helping Zomeworks diffuse the technology. I think that a good example of a situation in where technology was diffused is in the example that Everett Rogers gives, â€Å"the implementation of water boiling to obtain higher health and wellness levels of the individuals living within the village of Los Molinas. † In this case the residents of the village have no knowledge of the link between proper sanitation and reduced levels of illness. In Los Molinas, a stigma is linked to boiled water as being something that only the â€Å"sick† or â€Å"u nwell† consume, and thus, the idea of healthy residents boiling their water prior to consumption was frowned upon, and those who did so wouldn't be accepted by their society. †3 Much of the reason for the lack of success is because the social norms and standards of acceptance into society greatly outweighed the idea of taking on this innovation. Zomeworks could also levarge what there target market should be in order to diffuse technology. With the proper market the customer base will be very accepting of this new technology.For example, bringing the technology to individuals that are very environmentally friendly. 7. )I believe that although Zomeworks is great at the R&D aspect of their company. I think acting as an R&D laboratory and licensing out technology and products would be a smart move for Zomeworks. They currently have a limited manufacturing layout (I am assuming since the one location is in Albuquerque), so switching to a pure R&D structure would be relativel y easy. If Zomeworks focused more on the R&D aspect of the business they could contract out to companies that would pay very well.TTTech faced a similar problem when deciding to either license out its time triggered system or become an engineering partner. The benefits of licensing its technology would be faster diffusion into the marketplace through various product variants. Its possible that firms would see alternative uses for Zomeowrks technology and products, just like how coolcell was designed because of a outside firms asking for a solution to cool batteries and increase there usable life. Another benefit of licensing includes focusing more on invention and innovation, which would help Baer diffuse his solar philosophy into a wider range of products.They could become a B2B company, which would free up the amount and time it would take set up stores everywhere and sell directly to the customer. I think that if Zomeworks handed over the sales operations to one or multiple compa nies then it would be a lot better off in the sense that it would really have the opportunity to perfect the products that it currently has and the time to invent new ones. I think that there are pros and cons to both solely being a R&D company or readjusting their sales strategy. I feel that with R&D come two main types.The first type of R&D is going to be the hardcore image processing and specialized stuff, which is giving you substantial competitive advantage. This is usually less than 5 percent of all the software developed, takes years, and gives you an edge and the ability to do projects others just won't or can’t do. For example, I currently am an intern at Sandia National Laboratories and the company performs a lot of WFO (work for others) and R;D research, but at the same time Sandia has corporate tools that they would not share with anyone simply on the fact that the knowledge an product are so valuable and crucial for the company.The second type of R;D can be descr ibed as general utilities written to spare time. For everything that falls under section one you have to be careful since this kind of stuff can either simplify the life of your competitors too much. To have in-house SW of this kind also usually means hiring a master in computer science or a genuine mathematician to actually develop it. For everything under section two you are doing a proactive disservice to the community by keeping these closed. You could spare a lot of people a lot of grief by giving them access to what you have, and get the same in return.The pros and cons of just revamping the sales process would be the fact that you would be able to monitor how your products are being sold and used. You could know that the purpose of your product is being used for what it is actually meant for. I personal feel that for Zomeworks I wouldn’t become solely an R;D company, but a lot of my attention would go to this aspect of my business. 8. )Steve Baer I believe is a very go od leader. He takes care of his employees and values the company’s vision and mission.A deeper meaning of Zomeworks’ products is that they present society with a decreased dependence on high technology, and therefore a more direct relationship with the sun and the natural world. â€Å"Industrialist, manufacturers, and scientists have made man so successful that he is becoming rude to nature. Let us not allow this. Engineers and businesses must lead the way a to good manners. With more energy, more experiment, and more study, man can spread throughout the universe while being polite to nature at home. Appropriate industry utilizing science will allow part of the earth to be left alone.Packing up to leave would show good manners. † I believe that the above quote really emphasizes what Steve Baer is trying to convey with the hidden meaning in Zomeworks’ innovative technologies. I believe the true meaning of the solar water heater is not that we can passively heat our water by ourselves, but is more about the idea of not subsidizing our natural resources mainly the sun in this case. I think it is greatly related to the fact that we should be able to take care of ourselves and if we continue to deplete the world of our natural resources then we are going to destroy our species.For Steve Baer I believe that the acceptance of the passive solar water heater would show that the world is moving towards a place where they are starting to appreciate the world around themselves. Zomeworks needs to communicate its products reliability and functionality in ways that support and augment high technology. A big question would be, how does one publicize the purchase of a water heater and how will they be socially rewarded for the purchase that sits hidden in the home.A water heater is much different than sporting a recycled water bottle or eco friendly clothing, but what if there was a way to publicize the product? 9. ) Full Credit When thinking about how Zomeworks could help the public in understanding its products I think that one of the first questions they should ask themselves is â€Å"who are our customers? † By asking themselves this question they put into perspective whether or not their customer will have any questions about their product. Usually Zomeworks customers are highly inquisitive individuals so making sure that their products are explained well is very important.Also, since many of the customers are returning customers they will want to be consistent on how they explain their products. The case illustrates to us that the potential United States solar water heater market is lower in comparison to foreign markets such as the European Union. Solar water heaters definitely have a positive public image, but public awareness is low due to poor publicity. If Baer does decide to produce his solar water heater he will definitely have to explain the benefits well enough so that the general public would be interes ted and want to purchase one.One way that Baer could inform the public on his products is through quick vignette tapings that he could easily post to his website or you-tube. I think that if Baer did want to pursue the solar water heater market he would have to explain the product to the public more. I think that he could easily do this without compromising his vision. He doesn’t have to offer bribes or subsidiaries in order to communicate the benefit that the solar water heater has to offer. He just has to explain how great the solar water heater is that way people will want to buy it on their own.I think that explaining the products better will actually help Baer in the selling of his products because to be honest people don’t want to buy something they know nothing about. I believe that no, Zomeworks should not expand into producing educational tools; I believe that the market is too small to make anything more than breaking even. Plus I think that if they were to e xpand into any other market they should shoot for what they are passionate about which is solar water heaters. Whether or not Baer’s water heater is an invention or an innovation is a good question.An invention is defined as, â€Å"A new device, method, or process developed from study and experimentation. † An innovation is defined as, â€Å"The act of introducing something new. †So in essence innovations lead to inventions. An innovation is the idea and invention is the creation and actual outcome of innovation. So based on what I understand the differences between the two to be I believe that the solar water heater is an invention that was based on the innovation of having a more direct relationship with the natural world. I feel that Zomeworks models a design process like Bang and Olufsens.It is very similar to a â€Å"Manhattan Project† type production place. Manhattan project design is a type of production development where many ideas are explored in parallel in early stages. It is a very design driven process. I think that the amount of controls in Zomeworks is pretty spot on. I think that everyone in the company shares the same values, which leads them stay on route to the mission. I don’t believe that Zomeworks engages their customers like Lego did. I think that they rely really on only the engineers and Steve Baer for the designs and input of the designs.I think that it would be very beneficial if Zomeworks did decide to leverage its passionate customer base. I think that by leveraging their customers they would be able to gather very innovative and diverse responses on their current products, or they could get ideas for new products. 10. ) I believe that Zomeworks’ innovations are not too radical for conventional houses. I think that the products they design are good for any type of house I think that their designs may be too radical for the conventional person.Conventional people don’t need the produc ts that Zomeworks produces. There is little incentive to buy a solar product that requires a labor-intensive expensive instillation, and periodic adjustment. Furthermore, its not likely that Zomeworks would be able to convince consumers to purchase multiple products to install in their â€Å"conventional homes†. Again, there is no problem conventional homeowners have that need to be solved with solar technology, unless they live off the grid or in an area with unreliable electricity, which is unlikely in the U.S. In today’s world there are all sorts of different people you have minimalists compared to the materialistic, you have the environmentalists compared to the contaminator. Zomeworks sell product not for the general public it sells products to a very specific kind of person and although the world in moving towards more an an eco-friendly environment there are still many people out in the world that will not buy Zomework products based on the fact that they are re ally not value added in a personal way.Unless there is a cost benefit to use these products Zomeworks is going to have a hard time appealing to the individuals who are just concerned about how it affects their personal bottom line. I think that Zomeworks should continue to sell their products to anyone who will buy them I think that there is definetly not a big enough market for Zomeworks to bring back the production of Zomes. What would be smart is to make Zomes available as an order to make strategy. You could order custom homes such as Lego did with the custom lego sets.This way you could personalize your Zome with all or none of the other Zomeworks products. I feel that Zomeworks would increase they sales of products quickly because everyone would want the most up to date Zome. 11. ) Zomeworks technology is different than a Nintendo game system or smartphone operating system. Zomeoworks cannot lease out the sun in the same way that Nintendo can demand money and incentives from g ame developers. If Zomeworks decided to sell its technology as a platform it wouldn’t work the same way as traditional â€Å"conventional† products.Whereas game system manufactures usually have tight controls over their platforms, Zomeoworks technology is not that advanced. Likewise, why would you give your technology away so that others can imitate your products? This is one reason why TTTech decided against leasing out its technology or even co-engineer products using its proprietary technology. The only product that I think Zomeworks could position as a platform are the Zomes. They could encourage architects to purchase their Zomes to build modern, environmentally friendly homes.Just like Apple pushed third party developers to come up with different Apps that individuals can download to their different Apple products. I think that Zomeworks should keep all the other products and possible just have re-sellers for them because I feel like the other products are what g ives Zomeworks their competitive edge. A winner-take-all strategy is defined as; a company – usually in a new space that is growing very quickly – should spend a lot of money today in order to achieve the top spot in market share, because they will likely keep that spot in the future.The polarization of winners and underperformers is intensifying. Once, a chief executive officer could claim that the performance of the industry, not the company, was the prime mover for stock prices. But with the advance of globalization and technology, companies whose products or service models have the slightest edge over the competition can quickly exploit that advantage. Investors are scrutinizing companies one by one, screening out those with merely average performance and investing the bulk of their money with the top one or two players in each arena.This phenomenon has created a â€Å"winner-takes-all† dynamic. There will be many companies who will destroy their companies i n the next 18 months by pursuing a winner takes all strategy. They will think they are doing what’s needed now to assure their future success. Instead, their reckless spending will exhaust their cash and they will likely find investors are too skeptical to keep giving them more money in the future. I don’t believe that the solar water heater market is a winner take all. I don’t believe this because although it is new space it isn’t growing quickly.The solar water heater product is going to have to be perfected before if can even become its own market. Yes, Zomeworks is going to be up against network effects in the because as time moves on competitors are going to start coming out to the woodworks in American and put peer pressure on Zomeworks to develop faster and develop a better product. Also, I believe that the R&D segment at Zomeworks is going to constantly be pushing themselves on different innovations to become the best solar water heater available. 12. )I think that Zomeworks has a very loyal customer base and really need to optimize the relationship between them.Zomeworks could even reward companies or individuals who buy their products by advertising a list of â€Å"socially responsible companies†. I think that Zomeworks could mimic the practices of Bang an Olufsen especially how Bang and Olufsen â€Å"think how their customer lives. † When you work with very specialized products you are not going to sell to that general public you are going to be selling to individuals that believe in the product just as much as you do. I feel that a very smart tactic that Zomeworks could use in order to leverage their customer base is to develop a loyalty program.All loyalty programs are unique, and they require ongoing and complex communications. If customers don’t understand a program or if the terms change, they will become disinterested at best or feel betrayed at worst. The characteristics of a good loyalty progr am might include: †¢ Clear benefits †¢ Achievable rewards †¢ Consistency †¢ Sustainability †¢ A feeling of appreciation †¢ Engagement †¢ Personalized, ongoing communications (print and electronic) †¢ Reward for referrals Loyalty programs in general are a huge opportunity for print and value-added services.These programs can be used for program planning, creative collateral development, customer support, or rewards and redemption management. In today’s market, success requires defining a targeted market, becoming an expert in understanding customers’ business issues, taking a cross-media approach to engaging customers’ clients, leveraging cross-media to drive interaction between print and electronic communications to improve and measure campaign response, and leveraging loyalty programs to generate ROI for you and your customers. I used to work for BCBG Max Azria, which is a high-end clothing store for women.Because our pri ce points were so high our sales greatly relied on the consistent client. This company uses a loyalty program and that is why I think they do so well. They make sure that every client that goes into the store is treated like a queen with a personal shopping experience. All of the clients at BCBG Max Azria always get first choice on sale merchandise. They do this by having events strictly for clients the day before the sale actually begins for the general public. Also, Zomeworks could give out samples of its technology in the form of small prototypes.Recall that G&B tested out its product experiments at religious festivals attracting thousands of people. After considerable excitement stewed among the participant, G&B used community members to distribute its Chiotokool in Godrej. Zomeowrks is not leveraging its current customer base or future customer base. Current customers need to be rewarded and leveraged to promote the products to untapped markets. 13. ) Full Credit I think that Z omeworks should create a business model for the solar water heater like the business model Tequila Mobile has.I think that a multi-sided would be the best choice for Zomeworks because it would allow them to have the best of all worlds. Their technological environmentally friendly products would prosper in this type of market. They would be able to have an R&D side that could sell solar water heaters to large industrial firms, and other large entities. They could supply solar water heaters to construction companies that are building homes and along with the solar water heater look into selling Zomes to the construction companies.To take that scenario a step farther Zomeworks could contract out interior decorating companies that can make household decorations (couches, desks, beds, etc. ) to fit nicely in the odd shaped Zomes. Some of the Indirect/Direct network effects that Zomeworks would run into are the having lower operational/overhead costs since re-sellers will take over the du ties of selling most of the items. They will also have lower advertising costs since the re-seller would take on those costs too. Also they would benefit from developing the Zomes and specialized products to equip the Zomes for example, the solar water heater.Users Traffic Partners 3rd Party Developers Billing Partners Multi-sided Platform 14. ) I think that Zomeworks would never use social media as a way to commercialize their water heater. I feel that Zomeworks could either greatly benefit or greatly suffer. Let’s talk about the negative aspect of using social media firkst. I think that Zomeworks would suffer greatly if they even tried to. I believe this because of the simple fact that Zomeworks is so against the use of high technology just because it is available to us.I think that if Zomeworks did try to use social media it would send the wrong message to the customers that know what Zomeworks believes in and stands up for. I will discuss below, the underlying causes of s ocial failures may be very different. Social failures represent opportunities for firms to step in and provide social functionalities that enable people to pursue new relationships or strengthen existing ties. Most of us are not accustomed to think about the social world in terms of social failures. We have been conditioned to think about the world in terms of the relationships and interactions we do have, rather than those we do not have.However, a moment’s thought will reveal that you may be facing some of these social failures yourself. Maybe you and your closest friend wish you could spend more time together, but you cannot, because you are separated by thousands of miles. Perhaps you and your dad wish that you could confide in each other more, but both of you are afraid of making the first move for the fear of being rebuffed by the other. When talking about Zomeworks I believe that social media would not solve any social failure besides advertising.When even considering advertising Zomeworks would have to consider the fact that they are a company that is completely against the use of high technology because the company believes that â€Å"high technology has disempowered us†. The company could come off hypocritical if the advertising choice they decide to use is one that involves the idea of high technology. On the beneficial side, Zomeworks use popular issues such as climate change to create a Facebook presence. Increasing exposure is not a joke. Zomeworks needs to make an emotional appeal to people and Facebook is the easiest way to communicate it.A lot of ideas could be generated for the R&D team at Zomeworks and real time demand information could be obtained by following the social media posts. Part 2. : Expressing the Terroir of Rioja 15. )If you refer to figure 3 on page 6 you can see that with a shaping view we are trying to take on the leadership role of deciding how an industry operates. The winemaker that I choose to make a shaping view for is Maria Jose Lopez de Heredia who runs the Marques de Murrieta Bodega. The reason that I picked Maria is the fact that I believe from the way she talks in the case to be very passionate about Rioja.I would want to base the shaping view on the fact that her grandfather was very modern and had the courage to change many of the historical and traditional practices of Rioja. I feel that she would be the most accommodating winemaker to challenge the process, which is the main goal of a shaping view. I think that it would be a good start to come up with a mission and vision, as well as the values that could be held by all in the industry. Our vision would center on keeping the traditional style of Rioja with bringing in modern flavors. Since there isn’t much research on the grapes the use to be used there would be a lot of rial and error. I think that from being a family member of one of the region’s most historic estates, the other bodega owners will most likely respect Maria and follow in the values that we set up for the industry. 16. )The term ‘dynamic' refers to the capacity to renew competences so as to achieve congruence with the changing business environment; certain innovative responses are required when time-to-market and timing are critical, the rate of technological change is rapid, and the nature of future competition and markets difficult to determine.Innovation occurs in a network of relationships between firms. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as (strategic alliances, acquisitions, and joint ventures. ) Nintendo’s strategy is open innovation. Open innovation is where you start optimizing your secondary talents that in return it creates a brand new market. So instead of competing head on, you bypass the other competitors by creating your own market.Dynamic marketing competencies enable firms to move into new territories by market sensing and technological shifts. Apple’s strategy is one of simplicity that was greatly fostered by the former CEO Steve Jobs who was probably one of the greatest visionaries ever. The company executed this strategy of simplicity by executing the timing of their products to the â€Å"T†. Also all of their products are capable of doing pretty much anything and all with just one button. I feel that I would use a mixture of those approaches.I would not fully commit to the idea of open innovation because I don’t think that it would be wise to leave the market of Rioja. It is not like a game console to where you can switch into different markets quite easily. I like the idea of using Apple’s competencies of innovation and superior quality. When markets are dynamic and ever-changing two things that you want to stay constant are your ability to always be innovative and the reputation of superior products. If I were a winemaker in Rioja I would reach out to the other Bodegas and see if any of them would want to start a strategic alliance.First off there is power in numbers and secondly you get access to more resources during all the different phases of development. 17. ) Full Credit The first scenario is that if I had a client that didn’t have a budget or didn’t care about the mass market I would want them to follow the business model of Elbulli. Elbulli didn’t care about anything except making the best most innovative meals and providing the most amazing experience. The only reason that I think my client should model the elBulli model is because money isn’t an option and the only thing that is a requirement is high quality.Elbulli has a very unique model in the sense that it isn’t about the bottom line, in fact ElBulli went out of business for a period of time and is now currently out of business again. Elbulli serv es this meal that is worth at least 800-1000 euros but is only charging 230 Euros, why is that? Ferran Adria the owner and top chief of Elbulli says it isn’t about the money it is about the customers and what they get out of the experience. Adria also teaches many culinary students how to develop this menu throughout most of the year. My client would manage the organization and their innovation strictly by creativity.I think that my client would express the Rioja Terrior in a very positive light since their whole process is run by passion. The second scenario is that my client wanted to be â€Å"born global† and compete internationally in the mass market I would recommend that they run their business like nano. My client could make a first mover advantage into different foreign markets. The first step in this move is they would have to conduct a lot of research in order to determine the different demographics that they would be selling to. Different individuals have di fferent taste buds for wine.They would have to know about the different market drivers for each area. I think that their attitude toward expressing Rioja terrior would vary depending on which foreign market it chooses. I think that yes the same company could operate with both of the two preceding goals. I think that it would probably be more difficult but that it could be done. All the company would have to do is be able to be both creative and structured. I think that if a company did decide to operate with both goals the leader of the company would have to know the happy medium between how to lead with creativity and structure.This company that wants to operate with both of the two preceding goals would want to follow the business model of Monnalisa. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there ’s no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection. 18. I don’t think that the expression of terroir should be limited by tradition, but I do think that it should be tied to regional identity. Terroir is a traditional view, but I think that when things get stuck in tradition they loose innovation and change is good. I think that terroir has been limited by tradition and that is probably why there are so many arguments between the different bodegas because some are ready to accept the change and some are not. I do think that terroir should be tied to regional identity because along with regional idea comes culture and along with culture comes values.When the Rioja winemakers have the same values it would be easier to discuss issues that might arise in the industry as a collective group. Yes, I believe that the marketplace shoul d determine which expressions of terroir are â€Å"classic†. The reason that I think this should be the case is because there is no one else more suited for judging what is â€Å"classic† or not than the actual individuals that are involved in the market. You would never ask clothes salesmen to change your oil just as you would never ask a mechanic to judge you wine. I think that the authority of this decision should be given to the local market.I also believe that terroir should be combined with â€Å"locally produced† I think that by giving your product a local background it adds to the value. For example in the Zomeworks case how they refused to offshore their production. By being made in the U. S it showed how much Zomeworks cares for the local community. I think that it would be wise to have a board of directors for the Rioja and they could meet and discuss what the breakdown of payment should be, but if all of the Rioja territory is going to be considered â€Å"locally produced† then they all need to make the necessary payments.Just because a market is transnational, doesn’t mean that the expression of terroir should be transnational. I don’t think that by selling your product internationally you have to give up your cultures identity. 19. ) Full Credit Terroir is concerned with the relationship between the characteristics of an agricultural product (quality, taste, and style) and its geographic origin, which might influence these characteristics. The concept of terroir is frequently used to explain the hierarchy of high-quality wines. It can be defined as an, â€Å"interactive ecosystem, in a given place, including climate, soil and the vine. To understand the way terroir functions, it is essential to take into account the interactions among the factors that contribute to terroir. While very high quality wines are grown in various climates, it is impossible to define the ideal climate for fine wines in terms of temperature, rainfall (amount and distribution), or solar radiation. Nor can one define the best possible soil for growing high-quality wines in terms of pebble, clay or lime content, soil depth or mineral content. These factors of the natural environment have to be considered in terms of their interaction with the vine.Human factors, such as history, socioeconomics, as well as viticulture and oenological techniques, are also part of terroir. I believe that the actual managing of the terroir is a technology and a process, but I do not believe that the expression the terroir is a technology. The expression of terroir to me is more of a value that in engraved in the local community and culture. I think that terroir should be both expressed and managed. This could also relate back to Apple. While simplicity is the company’s strategy on how they execute their products it is also a vision for their company.It’s the belief that this is how they execute and will always execu te. Same goes for terroir, it is much more than just managing the land a certain way. It is an expression of local history. 20. ) Full Credit Are the denominacion de origen and France’s appellation d’origine controlee effective examples of regulation. Products labeled Denominacion de Origen, apart from being of superior quality, are expected to carry specific characteristics of geographical region or individual producer and be derived from raw materials originating within the region.Like most of these designations, a fundamental tenet of a DO label is that no product outside of that region is permitted to bear the name. I believe that yes the denominacion is a good/effective way of regulation I just don’t believe that there will be any such regulation that will help the winemakers at Rioja. Each winemaker is always going to believe that they have the superior product no matter what regulation is being used. I think that the government has gotten involved enough on the regulation aspect.I feel that regulation or no regulation the marketplace is going to always have its own view. I feel that a simple solution of an unbiased tasting took place. Even with that thought I feel that every individual has very different tastes which could again not provide a solution to this ever heated debate. Another way the this matter could be resolved is from the article Peer Power, from Potholes to Patents, â€Å"For two centuries, we have lived in a mass society defined by passive consumption, vast corporate hierarchies and the centralized control of state power.Those organizations didn't seem artificial to us because we couldn't imagine alternatives. But now we can. Peer networks are a practical, functioning reality that already underlies the dominant communications platform of our age. They can do things as ambitious as writing a global encyclopedia or as simple as fixing a pothole. † The bodegas could start a peer-networking group that could listen to the problems that the Rioja territory is having and come to an unbiased solution. ——————————————– [ 1 ]. http://www. scribd. com/doc/61931601/Minimum-Winning-Game [ 2 ].Susan Elliott, â€Å"American Productivity & Quality Center Conference Attendees Discover the Value and Enablers of a Successful KM Program,† Knowledge Management in Practice, Issue 5, December 1996/January 1997, p. 1 [ 3 ]. http://www. mymarketingdept. com/comparing-b2b-versus-b2c-marketing/ [ 4 ]. Rogers, E. â€Å"Diffusion of Innovation† 1962 [ 5 ]. Baer, S. Appendix 1 [ 6 ]. http://www. answers. com/topic/invention [ 7 ]. http://www. answers. com/topic/innovation [ 8 ]. SEGUIN, G. (1986) ‘Terroirs’ and pedology of vinegrowing, Experientia, 42, 861–873. [ 9 ]. Johnson, S. Peer Power, from Potholes to Patents. 2012